Wednesday, February 20, 2008
It is an understatement to say that wine is now big business in New Zealand.
Vineyards are spreading out from one end of the country to the other like a giant green stain and wine companies are hiring some of the country's top architects to design innovative wineries and restaurants.
I do believe there is room for a whole lot more creativity in wine marketing though - especially in wine label design - but I totally LOVE this advertisment from Amisfield Winery, Lake Hayes, near Queenstown. www.amisfield.co.nz