Te Runanga o Ngai Tahu promotional material
It’s Maori Language Week again – something that has occurred in New Zealand every year since 1975. It’s a time to celebrate
Maori language (
te Reo Maori) and this year it runs from July 21-27 with the theme
te Reo i te kainga – Maori language in the home. When I was in the
Ngai Tahu offices here in Christchurch this morning, I was lucky enough to see parts of a video that has been prepared as part of the
Ngai Tahu language initiatives. I also picked up this brochure, prepared as part of Ngai Tahu’s
Generation Reo campaign,
Kotahi Mano Kaika, Kotahi Mano Wawata (
One thousand homes, one thousand aspirations), which was established to raise awareness of and an appreciation for Maori language among Ngai Tahu people. There has been a huge resurgence in te Reo Maori, especially since New Zealand officially became a bilingual nation in 1987.
Generation Reo is all about encouraging families to speak Maori at home and it’s about
a whole lot more than just giving the next generation a second language; it’s also about strengthening identity and
saving another of the world’s languages from extinction. As someone who is passionate about language fullstop, I find it very gratifying to see Ngai Tahu, as just one
iwi (tribe) on a mission to restore te Reo Maori within homes. As their promotional material points out,
“it takes one generation to lose a language and three generations to revive it.”
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