Friday, March 19, 2010

Downstairs to Design

In my opinion, a business can make or break itself with its entrance, with the way it launches itself on the public. And when it comes to just that, I'm a big fan of creativity, of businesses who think outside the conventional box and employ smart graphics, photography and whatever else it takes to gain attention in a way that supports their business philosophy and style.
I came upon this rather alluring entranceway in Melbourne - under Zambesi on the corner of Flinders Lane and Hosier Lane - leading to a new basement gallery and some rather gorgeous jewellery displays. You can see some of the fabulous works in their collection by checking their website -

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