![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHlYLSAZkD4WY4-Ea0G-ZOuMUVeKuXL0aKS-FoILssi4LzC6TSGEzRQj66CcPB9naoJAxVxjZj9RMOZx_3KzseWYR5y5lo82MGCrXStTZghdENux4ckIxU-AMnWZ7ZH2qcj5aj2n9bD33P/s400/egetal5.jpg)
In my opinion,
a business can make or break itself with its entrance, with the way it launches itself on the public. And when it comes to just that, I'm a big fan of creativity,
of businesses who think outside the conventional box and employ smart graphics, photography and whatever else it takes to gain attention in a way that supports their business philosophy and style.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWZqlW6EjD2MFMmkbVy97wuX38MfO4hT8QY_2KmEEIblAPR_5TTJwEQQf5hdwaE5nEZGlrnIFbedDe2lkWZbpsgOOTUkzcACTm5g0iRuTrRsLwZdpgTbKyk4mJTsdo76LfOXUptdFJsFnF/s400/egetal6.jpg)
I came upon this rather alluring entranceway in Melbourne - under Zambesi on the corner of Flinders Lane and Hosier Lane -
leading to a new basement gallery and some rather gorgeous jewellery displays. You can see some of the fabulous works in their collection by checking their website -
www.egetal.com.au
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