Wednesday, January 28, 2009

Cup Stacks

And Then There Are The Cups..... Underground owner, Pete Davies found himself without his usual source of takeaway cups a while back and he ended up with a big order of plain white cups that weren’t about to inspire anyone. So what did he do? He ran a design competition for his customers and their best designs transformed those plain white cups into a unique brand statement. I’m always inspired by innovative lateral thinking and this seems to brilliant concept to me. I hope he’ll run the competition again - there's potential for all sorts of exciting things to happen.

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